With the Super Bowl approaching, there is growing interest around how blockchain and crypto could play a role in the big game. Total betting on the NFL playoffs is estimated at around $64 billion, 4 times last year's Super Bowl total. As sports betting expands across more states, volumes are surging.
Several crypto and NFT projects are positioned around sports and fan engagement. For example, Mythical Games recently raised $37 million from a16z as it builds multiplayer online games. Mythical has partnerships with the NFL through its NFL Rivals title on Amazon. NFT projects like NBA Topshot have demonstrated interest in digital collectibles and moments tied to sports.
Polygon-partnered Nike artifact project DeSo could also benefit if integrated with the upcoming Madden game. And the Flow blockchain is powering the official NFL Super Bowl ticket NFTs this year. Flow also powers Dapper Lab's NFL All Day platform for digital collectibles. Past Super Bowls have seen 100%+ price pops for crypto projects that align with the event through marketing and exposure.
With surging volumes around sports betting, streaming viewership, fantasy sports, and fan engagement, the Super Bowl presents a prime opportunity for select crypto and NFT projects to capture attention around web3 integration with mainstream sports audiences. It remains to be seen exactly how it unfolds, but there is clearly growing traction at the intersection of sports content and crypto adoption.
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