Cryptocurrency adoption continues gaining momentum, with new demographics like women and older individuals entering the market. However, mainstream entities like Disney remain cautious about full-fledged crypto integration. While Disney tested NFTs on Polygon, it ultimately opted for a private blockchain called Flow to launch digital collectibles around its IP. Flow promises quality over quantity, focused on premium branded experiences vs chasing market cap.
Disney is debuting a digital pin platform featuring iconic brands like Star Wars and Marvel, enabling fans to buy, collect and trade NFT pins. It partners with Dapper Labs, the team behind top NFT projects like CryptoKitties and NBA Top Shot. Flow blockchain promises improvements over Ethereum including cheaper costs and faster speeds to benefit licensed digital goods.
ESPN is also exploring NFT-based games and contests to engage its sports fan base. It already operates a sports betting app powered by Caesars Sportsbook. Now ESPN considers bringing fantasy sports and predictions to Flow blockchain as well. Flow continues onboarding major entertainment names by touting strong development activity, including nearly 100 million user transactions in Q3 2022.
Apple's reported development of an AR/VR headset provides a glimpse into the next computing revolution of immersive digital worlds aka the metaverse. Flow's ecosystem attracts brands precisely due to expertise around virtual goods and digital ownership via NFTs. By aligning with premium IP like Disney and ESPN early, Flow positions itself as the backbone for the open metaverse of the future.
With user-owned internet and decentralized brand experiences gaining appeal, Flow strives to lead Web3 development without succumbing to crypto's excesses. As a blockchain custom-built for billion dollar corporations, its emphasis on practical usage over hype provides a viable bridge to integrate leading franchises into CryptoKitties and NBA Top Shot developer Dapper Labs' vision for an owned virtual future.
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