NFTs Outperforming Crypto
Yat Siu INTERVIEW
Yatsuhiro discusses the explosive growth of NFTs and web3, predicting that gaming will lead adoption in 2024 as many funded games finally launch. Interoperability rises in importance as asset ownership remains the top benefit. Mochaverse consolidates Anoka's web3 assets to empower communities through governance tokens and NFT identity.
Partnerships between NFT marketplaces like Magic Eden and Yuga Labs aim to support royalty structures, which provide critical incentives and funding. Consumer onboarding still requires evolution as norms change, with Asia embracing web3 faster than the cautious US. NFT ownership transforms marketing by accurately targeting high-value communities.
The global web3 economy continues growing through resilient communities like Solana. Investments focus on building network effects across gaming, DeFi, guilds etc. VR/AR breakouts depend on reimagining gameplay, not just better graphics. True adoption requires mass amateurization like mobile gaming achieved. Anoka's investments span consumer sectors like alternative protein because values and culture, not just utility, underpin human needs.
Decentralization and community governance unlock value by allowing people to freely compose with brands’ IP. Restrictive attitudes slow adoption whereas embracing audiences as empowered creators and owners multiplies network effects. Interoperability arises from digital property rights enabling diverse utility. Overall web3 progresses albeit with regional differences in pace.
Guest: Yat Siu - Co-Founder & Chairman, Animoca Brands
Animoca Brands website ➜ https://www.animocabrands.com/
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