Starbucks Odyssey Loyalty Program 💚
Users can acquire NFTs as digital collectibles and access exclusive benefits and immersive coffee experiences
What is Starbucks Odyssey?
Starbucks has introduced Starbucks Odyssey, a novel Web3 enabled experience for its rewards members and partners in the United States. The initiative allows users to earn and purchase NFTs as digital collectible stamps, unlocking exclusive benefits and immersive coffee experiences. Starbucks Odyssey will be accessible through existing Starbucks Rewards accounts and will feature journeys comprised of interactive games and challenges to deepen participants' understanding of coffee and Starbucks. Users will receive NFTs as journey stamps upon completing these journeys, which can be traded within the built-in marketplace. Points accumulated from the NFTs will unlock unique benefits and experiences, ranging from virtual classes to exclusive events and trips. Starbucks is committed to aligning the program with its sustainability goals, utilizing Polygon's energy-efficient "proof-of-stake" blockchain technology. Starbucks Odyssey aims to create a digital Third Place community, fostering connections between members and partners through innovative technology.
Starbucks Stamps Sell Out Immediately
Starbucks aims to foster community engagement and create a potential revenue stream with Odyssey. The program, built on the Polygon blockchain, features a marketplace for buying and selling NFTs via Nifty Gateway. The Starbucks Siren Collection with 2k editions sold out in 20 minutes which was Starbucks' most exclusive drop with the least amount of editions so far priced at $100 on March 9th, 2023. Starbucks aims to foster community engagement and create a potential revenue stream with Odyssey.
The Starbucks Siren Collection sales data from OpenSea
Starbucks NFTs
Since Starbucks announced its entrance into web3 and NFTs they have actually launched several collections with different amounts of editions. Their first collection was a holiday themed drop called “Holiday Cheer Edition 1 Stamp” that has a floor price of $1,450.00 as this article is being written. So far they have 5 collections total.
What's Next For Starbucks?
As Starbucks Odyssey continues to evolve, the next steps for the program may include expanding its offerings, refining its marketplace, and creating additional interactive journeys. By gathering feedback from beta testers and continually improving the user experience, Starbucks aims to foster deeper connections with its customers, enhance the value of its loyalty program, and potentially unlock new revenue streams. Ultimately, the company seeks to redefine the loyalty landscape by seamlessly integrating Web3 and NFTs into its customers' everyday lives, making blockchain-powered experiences more accessible and engaging for mainstream audiences.
Consensus is the world’s largest, longest-running and most influential gathering that brings together all sides of crypto, blockchain and Web3. It is the only event that covers all sides of crypto, blockchain, Web3 and the metaverse, bringing together the many differing and essential elements of this community in one place. It all takes place April 26 -28 in Austin, Texas
Grow your brand and connect with innovators in Crypto and Web3!Join us in Austin with the exclusive discount below!
Ticket Link: https://www.coindesk.com/consensus/
Promo Code: C23PB25