The New NFT Rocket Ship Blur Begins Trading on Coinbase
Using a comprehensive toolset of features, Blur hopes to disrupt the NFT marketplace segment.
What is BLUR?
The Fastest NFT Marketplace, at least this is what Blur says on their website. Blur aims to disrupt the NFT marketplace segment by providing users with a comprehensive toolset of features for NFT traders. Blur’s marketplace has made a significant splash being one of the first marketplaces to promote 0 marketplace fees to attract users to their platform. Blur has become one of the fastest-growing marketplaces to date, taking significant market share.
What Made Blur So Popular?
Blur aims to target NFT traders that need more features built right into their trading platform of choice while also reducing the fees for maximum profit on trades. Blur has built-in features like sweeping the entire floor of collections and purchasing NFTs right within their app. Blur also aggregates data across other marketplaces so you can be sure you’re purchasing NFTs at the best price. Before Blur launched you had to have browser plugins and extensions added to your browser just to have advanced functionality on marketplaces like Open Sea which made the experience seem clunky and convoluted. Blur has made NFT research a much more streamlined process which saves pro traders a significant amount of time while also executing the optimal trades. Here is a look at Blurs 90 day percentage of volume by fill source via Dune charts. As you can see Blur has a large percentage of the market share among the top NFT marketplaces.
Blur grew to be so popular that even Coinbase added it to their platform on February 14th. What’s not to love about that? (Pun intended / Valentines Day).
$Blur Token Airdop
Since Blur launched its marketplace it began grassroots-style token airdrop events around its marketplace. First rewarding users for trading on Ethereum during the bear market and then offering crates for traders who did certain activities on their marketplaces, like listing NFTs for sale using Blur. Blur locked up around 12% for the airdrop. This created one of the most anticipated airdrops this year. Typically marketplaces that have airdropped tokens to their users haven’t performed so well long term in the past. For example, Looks Rare (another NFT marketplace) did a similar airdrop of their own native token $Looks to their users and it went from a peak of almost $6 to around $.30 cents as this article is being written. Blur plans to outperform other marketplaces though with more community initiatives and incentives like bidding pools for example that will reward users for the next round of $BLUR community releases. Furthermore, their user interface is very useful, quick, and feels polished.
Blur Fires Shots at Open Sea!
Blur is seeking to turn up the jets on the #1 NFT marketplace Open Sea. Open Sea apparently can detect when a collection is trading on Blur and doesn’t allow royalties to be collected unless the collection opts out of their NFTs being listed on Blur altogether. The founder and creator of Blur “Pacman” released an article about how the current royalty system works and urged people to outright ban Open Sea altogether. Although Pacman did encourage Open Sea to work with them so that NFT creators can all win together by allowing collections to be bought and sold on all marketplaces.
How to Earn Royalties on Blur - Learn More
In Conclusion
As Blur rises in popularity and takes significant market share from Open Sea and the wider NFT space they’re becoming a major player that need not be ignored. While NFT marketplaces have tried to attract users with token airdrops that have failed in the past, Blur has recognized a unique way to build upon these failures with phases of rewards, airdrops, robust features, and a sleek UI/UX. It remains to be seen if the token can perform well long term but one thing is certain, Blur has been very successful at disrupting the NFT space and is becoming a force to be reckoned with. Blur users are already looking forward to the next phase of rewards by participating in the activities on the Blur marketplace.